Hitting the sweet spot

Hitting the sweet spot

The coronavirus pandemic - and the higher mortality rate among obese and overweight individuals – has served to bring the obesity crisis further into the spotlight. It has spurred European regulators into action, prompting the likes of the UK and Germany to take a tougher stance in the war against our growing waistlines. Reformulation and innovation are crucial tools. FoodNavigator examines the innovative approaches food manufacturers are taking to the reduction of sugar.


Eran Blachinsky Eran Blachinsky, PhD MBA CEO and founder
Better Juice

Floriana Cimmarusti  Floriana Cimmarusti Secretary General
Safe Food Advocacy Europe (SAFE)

Akhil Eashwar Aiyar  Akhil Eashwar Aiyar Market Analyst
Innova Market Insights

John Petre John Petre Supply Chain and Technical Director
Weetabix Food Company

Flora Southey Flora Southey Section Editor