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What are trends for? How to make the most of market reports…

Guest Article

What are trends for? How to make the most of market reports…

By Virpi Varjonen, Analyst & Strategist at Invenire Market Intelligence

What are the main trends? Where is the market going? These are the regularly asked questions within the food and nutrition industry. But why? And how do we actually get the most out of trends reports?

What is water stewardship? Bottled water and protecting sources

Sustainability spotlight

Past, present and future: Bottled water's journey through time

By Rachel Arthur

Natural mineral and spring water brands are built on their provenance, making their source a unique part of who they are. But with increasing pressure from man's impact on the planet, how are brands protecting their water for the future?

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