WATCH

From language to environment: Some of the surprising factors that shape taste

By Katy Askew

- Last updated on GMT

Related tags Taste Perception Flavour Flavours

It is well documented that certain things affect how we perceive flavour: from smell to visual appearance. But what about some of the less obvious factors, like the room in which you are eating or your expectations around price?

People don’t just taste with their tongues. We taste with our eyes, nose, ears and sense of touch. Even our current state of mind affects how we perceive flavours.

Ship It Appliances wanted to find out more. The group conducted a survey where consumers were exposed to different influences to see how this would change their view of flavours.

Some of the results were quite surprising. Watch the video to find out more.

Related news

Show more

Related products

show more

Great taste remains with sodium & sugar reduction

Great taste remains with sodium & sugar reduction

Content provided by Lycored | 06-Oct-2023 | White Paper

Consumers want healthier labels with less sodium and sugar but aren’t willing to compromise the full sodium and sugar tastes they love. So what are you...

Related suppliers

Follow us

Products

View more

Webinars