WATCH

From language to environment: Some of the surprising factors that shape taste

By Katy Askew contact

- Last updated on GMT

Related tags: Taste, Perception, Flavour, Flavours

It is well documented that certain things affect how we perceive flavour: from smell to visual appearance. But what about some of the less obvious factors, like the room in which you are eating or your expectations around price?

People don’t just taste with their tongues. We taste with our eyes, nose, ears and sense of touch. Even our current state of mind affects how we perceive flavours.

Ship It Appliances wanted to find out more. The group conducted a survey where consumers were exposed to different influences to see how this would change their view of flavours.

Some of the results were quite surprising. Watch the video to find out more.

Related news

Show more

Related products

show more

ON-DEMAND WEBINAR: Color trends in Beverages

ON-DEMAND WEBINAR: Color trends in Beverages

Chr. Hansen Natural Colors A/S | 01-Apr-2019 | Business Advice

Mintel and Chr Hansen's experts deep dive into the drivers behind color trends, and showcase some exciting examples in the beverage industry, covering...

Bring alive the colours of meat, naturally

Bring alive the colours of meat, naturally

Kancor Ingredients Limited | 27-Mar-2019 | Technical / White Paper

Addition of colour makes food more attractive and appetising. But usage of natural colours always come with technical challenges such as heat stability,...

Related suppliers

Follow us

Featured Events

View more

Products

View more

Webinars