WATCH

From language to environment: Some of the surprising factors that shape taste

By Katy Askew contact

- Last updated on GMT

Related tags: Taste, Perception, Flavour, Flavours

It is well documented that certain things affect how we perceive flavour: from smell to visual appearance. But what about some of the less obvious factors, like the room in which you are eating or your expectations around price?

People don’t just taste with their tongues. We taste with our eyes, nose, ears and sense of touch. Even our current state of mind affects how we perceive flavours.

Ship It Appliances wanted to find out more. The group conducted a survey where consumers were exposed to different influences to see how this would change their view of flavours.

Some of the results were quite surprising. Watch the video to find out more.

Related news

Show more

Related products

show more

Everything about in-container sterilization

Everything about in-container sterilization

John Bean Technologies (JBT) | 01-Nov-2018 | Application Note

JBT has a long history and an extensive track record in thermal processing of packaged food. JBT retorts and sterilizers are renowned for their outstanding...

The new Sidel EvoDECO labelling solutions

The new Sidel EvoDECO labelling solutions

Sidel | 21-Sep-2018 | Application Note

Today labels are key components of any brand marketing mix, allowing manufacturers to differentiate their products and give end consumers the information...

Related suppliers

Follow us

Featured Events

View more

Products

View more

Webinars