The group, which began life in 2017, has entered a partnership with French organic retailer Biocoop to develop functionality to support the application's users and shoppers in-store, enabling them to discover new products to adopt for a “gourmet” vegetable diet.
“We think that it is not difficult for a consumer to learn how to cook recipes and meatless ingredients if [they] are well accompanied, which is exactly why Vegg'up was created,” communications director Clara Bellanger told FoodNavigator.
Vegg’Up and Biocoop have “co-constructed” a digital journey in store that enables Vegg'Up users to scan scan the barcode of 50 flagship products for recipe recommendations and product information.
Vegg’Up said the app is the “perfect tool” to expose consumers to new products. “The partnership with Biocoop aims to enable customers to discover and adopt new products. It is very easy to use: just open your Vegg'up app, click on the scan tab, scan one of the products reported in partner stores Biocoop, and this will allow you to access recipe recommendations,” Bellanger explained.
The partnership between the tech start up and retailer is currently being deployed in 17 Biocoop stores in France , including one in Paris, two in Toulouse and two in Rennes. The largest cities in France are covered by the program, the company noted.
Win-win partnerships
The effort is part of Biocoops aim to digitise and modernise its image. Information contained linked to the scanned barcode related recipes, nutritional information and advice from nutritionists.
This allows Biocoop to respond to the organic offensive of large retailers, and to innovate by offering this scan with Vegg'up, the company said.
For its part, Vegg’Up revealed that it intends to continue to build collaborative efforts with retailers throughout France as it grows its user numbers.
“The aim is to democratise this type of scan in other distributors: first bio, then large and medium distribution,” Bellanger noted.
