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Teen trends: A ‘real desire’ to know more about how food is produced

By Katy Askew contact

- Last updated on GMT

Younger generations are our future – and understanding how they connect with food will inform future industry trends.

A new survey from Linking Environment and Farming (LEAF) has found that although teenagers’ knowledge of food and farming is “limited”​ there is a “real desire​” to know more about how food is produced. 

The LEAF Teenage Years Engagement Survey questioned over 1,000 12-18 year olds across the UK.

Key findings unlocked attitudes to food production, sustainability, social media, important influencers and meat reduction as well as the role of science and innovation in the future of food.

Interestingly, in a sector that frequently talks about a skills gap and worker shortages, almost a third of teens – 32% - said they would consider a career in food and farming. But only 22% reported being provided with information on the options open to them.

Watch the video for further insight into teen attitudes to the food sector.

LEAF is a member of Sustain, the UK alliance for "better food and farming"​. 

Related topics: Market Trends

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