Meatless Farm chicken breasts deliver whole cut alternative
UK meat-alternative brand Meatless Farm has secured listings in Morrisons and Sainsbury’s for its Chicken Breast NPD after record sales in Tesco and Asda for the product which launched in January 2022.
In the first four weeks of launch, average weekly sales for the Chicken Breast exceeded all other Meatless Farm NPD launches in the previous year by 330%, the company revealed.
Unlike other plant-based chicken products on the market that are sold in pieces, crumbed or made from soya, the Meatless Farm Chicken Breast is a fillet that can be served whole, sliced or shredded to provide a plant-based protein solution for everyday eating occasions. Made from peas, each chicken breast fillet contains 17g of protein and has an RRP of £3.50 for two breasts.
Michael Hunter, Managing Director of Meatless Farm UK and Ireland said: “The launch of our plant-based chicken breast into all of the ‘big four’ supermarkets in just over three months is a great achievement for the business. It highlights the increasing consumer demand for variety and innovation in the plant-based sector as more people seek to make every day eating occasions.
“We believe that through extensive recipe testing and constant innovation, we are able to deliver a product that is as tasty as its meat counterpart and this has been confirmed by such fantastic sales.”
