Hippeas non-HFSS relaunch
Hippeas Chickpea Puff Snacks is reformulating and relaunching its puff range to be non-HFSS compliant in the UK. All future NPD will be non-HFSS under the incoming UK HFSS regulations, the company said.
The salt and the sugar in the non-HFSS puffs range has been reduced by a third of the previous recipe. The reformulated line is available in Take it Cheesy, Salt & Vinegar Vibes, In Herbs We Trust, Sweet & Smokin’ and Sriracha Chilli varieties.
The non-HFSS product will roll out this summer ahead of the October legislation start date and be available in 22g, 78g bags and multipacks at Tesco, Sainsburys, Waitrose, Asda, Coop, Ocado, Booths, Holland and Barrett, Whole Foods, Planet Organic, Getir, Gorillas, Jiffy, Amazon and UK.HIPPEAS.com.
“We, at Hippeas, have always strived to offer consumers better-for-you snacks that taste delicious, so we’re really pleased to be able to take this one step further by reformulating and relaunching our puffed crisp line to be non-HFSS compliant,” said CEO Paul Nardone. “All of Hippeas chickpea snacks are made from the humble but mighty chickpea which is high in protein and fibre. Our snacks are vegan and free from artificial flavours, colours and ingredients, so now with the reformulation to meet non-HFSS regulations, we feel even better about what we are offering to our HIPPEAS fans and families.”
Hippeas Chickpea Puffs have an average of 3.5 grams of plant-protein and 92 kcals per 22g serving.
