Germany's 'smart food' start-up yfood expands in UK
Munich-based foodtech start-up, yfood, is expanding in the UK as it witnesses 'spectacular' growth in Europe.
The company offers a 'complete food' and has achieved a run rate of €100 million in four and a half years. The start-up plans to expand their workforce from 150 people in Munich to a network of 250 employees this year.
yfood has an e-commerce presence in 30 European countries supplying over 500,000 customers. Although Germany remains their core market, yfood said it has received a 'positive reception' in other European countries - particularly in the UK, retailing in Holland & Barrett - as well as the Netherlands, and France.
yfood produces what it describes as 'smart food', a concept that aims to raise awareness for balanced nutrition that is 'appropriate to all life situations'.
"Utilising future-facing scientific innovation, yfood is decisively driving the advancement of Smart Food with the expansion of scientific methods and incorporates the use of new technologies. Their specialised category further upholds sustainability at its core, not only in the packaging used for the bottles but also in their brand messaging by promoting a healthier, satiable solution. Thus, setting yfood in a promising position for continued financial and consumer growth this year."
