Fudge Kitchen's sustainable packaging push
Artisan confectioner Fudge Kitchen has undergone a significant re-brand that will see the company adopt more sustainable packaging that, it says, significantly reduces its carbon footprint.
The re-brand covers their entire product range, shop fronts and website. Managing Director, Sian Holt, commented: “The branding change initially came about as we wanted to align the personality of our 6 high street shops with the premium gifting positioning of our wholesale and ecommerce sides. As part of this review, we felt it was the perfect time to explore more sustainable packaging options, whilst maintaining the artisanal luxury that Fudge Kitchen is known for.”
The packaging update has seen them moving to UK printed packaging, 'dramatically reducing' their carbon footprint. On the outer box of each product, Fudge Kitchen have switched to plant-based inks and water-based glues, and all packaging is FSC certified and fully recyclable. As part of the rebrand the Kent based confectioner has also recently switched to a new and more ethical chocolate supplier, Luker Chocolate. Alongside this, they are also beginning to phase out internationally grown cane sugar in favour of beet sugar grown in Norfolk.
Fudge Kitchen's Richard Parson, elaborated: “It’s become increasingly important for us to consider the environmental impact across everything we do. Yes, we want to create a luxury gifting product, but we want to do it with a conscience. Our new branding is probably the most daring we’ve been in terms of design, but we wanted it to stand out on shelf and really speak to the brands traditional artisan heritage.”