Yfood ‘complete food’
Germany ‘complete food’ brand yfood is celebrating achieving a run-rate revenue of €100m.
Leveraging ‘future-facing’ scientific innovation, yfood is working with a specialised category. Its ‘complete food’ products come in the form of drinks, bars, powders, and hot bowls. All yfood products are ‘balanced’, combining ‘fast-based nutrition’ with a ‘conscious diet’.
The ‘complete nutrition’ approach means that each product contains all the essential micro and macronutrients that the body needs, ‘without compromising on taste’.
The nutrition start-up, which launched 4.5 years ago, sells across 30 European countries with more than 500,000 customers. Its ‘smart food’ products are particularly popular in the UK, we were told, where it sells into Holland & Barrett. The Netherlands and France are also big markets for yfood.
Image supplied by yfood
