Siracha Tofoo
The Tofoo Co has teamed up with Thai hot sauce brand Flying Goose to launch a new product in the UK: Tofoo Siracha.
The product combines The Tofoo Co’s extra firm tofu with Flying Good’s original Sriracha for a ‘spicy’ and ‘tangy’ flavour.
“We are really excited about bringing these two great brands together in one delicious experience,” said Tofoo co-founder David Knibbs. “There is something just fun and joyful when you bring brands together, and this is such a good marriage.”
The collaboration with Flying Goose is also part of Tofoo’s strategy to overcoming the challenge of ‘tofuphobia’ – a consumer fear of trying tofu. This, according to the brand, is one of the main obstacles still to overcome in the category.
“Tofoo and Flying Goose Sriracha are a perfect pairing, and the collaboration really celebrates what consumers are eating today. We are excited to break into a new category and showcase the versatility of our product,” said Flying Goose spokesperson Krishna Prakash Das.
Sriracha Tofoo is launching into Waitrose this month and Tesco in May with an RRP of £2.70.
Image supplied by The Tofoo Co