Non-HFSS snacks
Valeo Snackfoods is developing a range of non-HFSS SKUs across its snack brands Metcalfe’s and Manomasa. The new products are expected to launch later this year.
Metcalfe’s is ‘lightly’ adjusting its Sea Salt, Cinema Sweet, and Sweet n Salt popcorn to ensure they are compliant with incoming HFSS regulation. All three redeveloped products are due to hit shelves this summer.
Valeo Snackfoods is also renovating its range of Manomasa tortilla chips to make them HFSS compliant. The products are due to launch later this year.
“At Valeo Snackfoods, we are committed to providing a fantastic selection of snacks for a whole range of occasions and consumers,” said Russell Tanner, marketing director at Valeo Snackfoods.
According to Kantar data, two out of three consumers agree they are trying to limit the amount of fat, salt or sugar in their diet.
“That is why we’re committed to carefully redeveloping some of our much-loved snacks to create HFSS compliant products which deliver the same great taste and texture experience that they always have,” said Tanner. “By retaining the fantastic product experience consumers have come to expect, while tweaking our recipes to make them healthier, we will be offering retailers the products they need to meet demand for delicious, healthy snacks.”
Image supplied by Valeo Snackfoods