Fully recyclable packaging for Steve’s Leaves
Prepared salad brand Steve’s Leaves has redesigned its salad bag to make it fully recyclable, all the while reducing packaging by 17%. Overall, this move will result in a plastic packaging reduction of 1.5t per year.
“We wanted to update our packaging to help consumers make quicker choices at shelf and to reassure them that we’re doing the right thing for the environment,” said Eleanor Bridgman, Head of Innovation & Marketing at Steve’s Leaves.
“Our brand purpose resonates with consumers more than ever, as they look for ethically grown, high quality and great tasting products.”
The new packaging will be used for the entire line, including Baby Spinach & Super Leaves, Sweet Beets & Little Leaves, Baby Watercress & Little Leaves, and Pea Shoots & Baby Leaves.
The Steve’s Leaves range is available from Waitrose, Ocado, Booths and selected Co-op stores at RRP £1.45.
Image supplied by Steve's Leaves