Baobab-based functional sports food
UK brand Tribal Sports Nutrition has recently gone live with a new listing in Sainsbury’s, with two energy smoothie SKUs (Morello Cherry & Baobab and Pineapple & Baobab). Early next year these two SKUs and two additional protein smoothies will also launch in Wholefoods.
“This is a fantastic win for Tribal, the tender process from 500 to 3 demonstrates our ability to stand out against competitors and gain shelf space,” said Chris Martin, Tribal’s founder and CEO. Whilst working as a photographer and filmmaker in Africa, Chris quickly realized that Baobab possessed the nutritional benefits that could shape the future of sports nutrition, offering a natural energy source packed full of electrolytes, fibre, vitamin C and antioxidants. Tribal Sports Nutrition was born.
Tribal’s active nutrition products deliver aim to deliver a ‘real food alternative’, providing the right nutrients for fuelling and recovering from exercise, whilst being light on the stomach, which will not leave you, or the world around you, feeling compromised.
Formulated to be ‘good for both you and the planet’, the organic and vegan smoothies use African baobab fruit, which is sustainably sourced from partner communities. A guaranteed price for Baobab supports livelihoods and protects the Baobab trees which are a vital part of savannah woodlands.
Image supplied by Tribal
