High street food chains Leon and Pret have partnered with the UK meat alternative company Meatless Farm to expand their plant-based offerings, as they say 2021 looks set to be the year of ‘ecotarianism’.
Pret is launching a meatless version of its best-selling Swedish Meatball Hot Wrap. Pret’s updated classic will use plant-based meatballs, red tapenade, chipotle ketchup and topped with a sprinkling of crispy onions.
Meatless Farm’s bespoke meatballs use a range of plant proteins to create a meaty, succulent texture and taste. The Meatless Meatball Hot Wrap will be available from £4.25 and Pret is so confident in it that they are removing the traditional version for a month.
Leon’s LOVe burger will debut with an updated recipe featuring a specially developed, grilled and pea-based Meatless Farm patty between toasted sourdough burger buns and topped with LEON LOVe Burger Sauce, vegan Carolina mustard mayo, tomatoes, pickles and a slice of gouda-style vegan cheeze. The new wave soya free burger creates an even more meaty and smoky taste.
Morten Toft Bech, Meatless Farm’s founder, said: “The awareness of the impact intensively-farmed meat has on climate change is driving an increase in ‘ecotarians’ who eat in a way which minimises impact on the environment, and this is something that’s going to be an even keener focus in 2021 as climate change action dominates the global agenda.
“Consumers are increasingly demanding meat free choices when they are eating out or on the go as plant-based alternatives move from being a specialist option to top-of-menu with demand coming from meat-reducers and the carbon-conscious as much as traditional non-meat eaters.”