Coffee specialist and dairy alternative brand Minor Figures has announced the launch of what it claims is the UK’s first Barista Semi-Oat Milk.
According to the company, the new Semi Oat Milk plugs a gap in current retail offerings within this category.
It said: “As the first to bring a barista semi product to the market, Minor Figures aims to help consumers who are consciously seeking to reduce sugar intake while maintaining a plant-based diet, bridging the gap for those who want to enjoy great coffee without compromise.”
2020 saw the brand grow from a B2B model, servicing coffee shops, to an expanding offering within the consumer market, launching into key retail stores as well as establishing its ecommerce platform. Minor Figures has secured listings across Amazon, Booths, Abel & Cole, Farmdrop, Waitrose and Holland & Barrett, in addition to growing its footprint in coffee shops to over 4,000 nationally.