Hunter & Gather, the UK keto and paleo brand, is launching the country's first 100% Pure Bovine Collagen Hydrolysate Peptides in recyclable/biodegradable packaging.
Ocado and Amazon will be stocking the UK start-up's collagen supplements, marking a move to mainstream retail for a product that has to date seen sales focused in the independent health wholesale arena.
Hunter & Gather co-founder, Amy Moring, commented: "Almonds, eggs, broccoli, albeit delicious, aren’t the only answer when it comes to bolstering protein reserves. In our opinion Collagen Peptides are yet another example of ‘young heads on old shoulders thinking’ with ‘healthier living’ consumers once again looking to their ancestors (paleo) for handy lifestyle tips.
"Collagen is the most abundant protein within the human body, the essential glue that holds everything together. In times gone by our hunter-gatherer ancestors would have consumed the whole animal (offal, bone broths…..), a long lost habit in an age where convenience and meticulously prepared meats now rule the roost."
According to Hunter & Gather, it’s important that 'sensible steps' are taken to replace these collagen sources in our diets.