Baileys & Bahlsen tie-up for indulgent treats
Diageo's Baileys cream liqueur brand is partnering with family-owned biscuit business Bahlsen to launch two new products: Bahlsen Ohne Gleichen Baileys and Bahlsen Comtess Baileys.
Bahlsen Ohne Gleichen Baileys is a 'crispy' wafer filled with Baileyd flavoured cream and topped with a layer of crunchy milk chocolate.
Bahlsen Comtess Baileys is a two-toned cake – based on the famous Bahlsen recipe – blended with the creamy flavour of Baileys and decorated with cocoa icing.
The products launched in September in grocers across Germany and Austria.
Declan Hassett, Diageo senior licensing manager, commented: “Bahlsen Ohne Gleichen Baileys and Bahlsen Comtess Baileys are delicious examples of how Baileys and Bahlsen create mouth-watering treats you can enjoy in those ‘Ooh go on then’ moments.”
The companies said that the tie-up sees the brands combine as 'the epitome of an indulgent treat'.
Beanstalk, the exclusive brand extension licensing agency for Diageo, brokered the agreement.