McVities Thins expands in Germany
International snack company Pladis will see its leading UK biscuit brand, McVitie's, rolled out in Germany.
McVitie's Thins will be launched in the market through a tie-up with German distributor Genuport.
The 'thinner cookie version' of the classic digestive chocolate biscuit 'appeals especially to younger consumers', Genuport said.
The biscuits will be available in milk and dark varieties, offering 'balanced moments of pleasure', the company said.