Start-up DRINKS3 is launching a new premium mineral water as part of its goal to become the UK’s lowest carbon footprint drinks brand by 2022.
WATER3 (Water Cubed) is a pure mineral water product sourced from the valleys of Lower Saxony in Germany.
WATER3 is being rolled out in packaging supplier SIG’s combidome carton bottle. According to the company, this combines the 'best features' of a carton pack and bottle. It is fully recyclable, primarily made from FSCTM-certified paperboard, and provides 'the best' CO2 performance compared to other beverage packaging solutions on the market.
WATER3 also uses SIG’s SIGNATURE packaging material, meaning most of the used polymers are linked to wood-based renewable materials through a process called mass balancing. Added to this is an ultra-thin aluminium foil certified to the Aluminium Stewardship Initiative (ASI) standard.
DRINKS3 aims to lower its carbon footprint through using plant-based and responsible materials that generate significantly less CO2 than other beverage packaging, and by supporting efficient transport and distribution to reduce emissions even further. The brand also plans to help reduce the use of single-use plastics by actively encouraging consumers to choose products with packaging offering environmental benefits and to recycle them.
“At DRINKS3 we know that consumers around the world are seeking more natural and ethically-produced products, which is why we believe in providing products that are good for the mind, body and planet,” said Ravinder Sandhu, Co-Founder at DRINKS3. “Choosing the carton bottle for our new WATER3 therefore was a natural choice – offering consumers responsible product packaging that’s innovative within the premium mineral water market.”