Tangerine Confectionery unveiled a double product launch - revealing twists on two 'much-loved retro classics'.
First, the Barratt Strawberry Sherbet Fountain – a new variation of the classic liquorice flavour – will feature a strawberry flavoured dipping stick.
The original Sherbet Fountain has been sold by Barratt since 1925 and is currently worth £1.2 million in the confectionery market. Tangerine said it hoped the launch will 'attract a younger fan base' for the liquorice confectionery brand, which is 'popular with an older demographic'.
In addition to the Barratt Strawberry Sherbet Fountain, Tangerine Confectionery has launched Barratt Wham Softies – a 'soft yet sour twist' on the retro chew bar.
The product will also be suitable for vegetarians and is lower in sugar than leading competitors.
The Wham brand is currently worth £1.5 million and is in growth year on year, while the wider Barratt Softies family boasts a significant growth of 62% and is now worth a significant £5.4 million, Tangerine revealed.
Russell Tanner, marketing and category director, said: “Both new launches perfectly tap into the well-documented ‘kidulting’ trend – where adults enjoy embracing their inner-child with the sweets they remember from their youth and then creating new memories with their children.
“Our modern variations of classics offer something new for loyal consumers who have loved the brands for years, while also engaging new confectionery fans. And with strawberry currently the number one selling sweets flavour and the soaring popularity of sour confectionery – we’re confident that both product launches will become best sellers within the Barratt family.”