Quorn family-focused NPD
Mycoprotein major Quorn is celebrating British Pie Week with the launch of a Vegetarian Chicken & Leek Family Pie, which it claims is a first for the frozen meat-free category.
According to Gill Riley, managing director at Quorn Foods UK, there is an increased demand for meat-free family focused options. The company observed a gap in the market for frozen meat-free pies big enough to feed the whole family.
“There are no other products like this in the frozen aisle, giving retailers the perfect opportunity to drive incremental sales amongst meat reducers,” said Riley.
“We’re confident it will be a frequency driver for the category, generating appeal and excitement amongst existing shoppers by filling a gap in the frozen market.”
Quorn’s new offering is available from 26 March in Sainsbury’s stories in the UK at an RRP of £4 (680g).
Image source: Quorn