Paper-based packaging for Walkers Baked
Snacks major PepsiCo is trialling new packaging for its Walkers Baked product made from paper.
Having trialled the packaging on Walkers 22-bag and 24-bag multipacks last year, the company is rolling out its paper-based outer packaging across the Walkers Baked 6-bag multipacks.
In replacing the plastic outer wrapping with a completely recyclable paper-based alternative, PepsiCo says the development marks an industry first.
This latest trial sees the revamp of 300,000 multipacks of Walkers Baked Sea Salt and Cheese & Onion flavours with the new packaging, which will be sold into 800 Tesco stores across the UK.
“With this latest trial, people can buy a selection of Walkers Baked multipacks in paper-based outer packaging that can be easily and widely recycled with regular recycling at home,” said Walkers senior marketing manager Rachel Smith.
“Feedback is so important in helping us deliver the best possible experience for consumers, and we can’t wait to hear people’s thoughts when the packs land in stores.”
Image source: PepsiCo
