Danone adds SKYR to Spanish product range
Danone has launched its first SKYR in Spain. The move is inspired by Danone’s SKYR that launched in France last year and which became the brand's first growth contributor on the French market.
The innovation has undergone an eight-month adaptation process with the aim of adapting to the sensory characteristics of the Spanish market.
Danone said the SKYR has three times more protein than yogurt, 0.0% fat, no added sugars and a creamy texture.
According to a Kantar study on consumer preferences when choosing a SKYR, 21% buy it for its creamy texture, 21% also do so because it has 0% fat and 19% because it has more protein than a yogurt.
Image supplied by Danone
