UK-based vegan marshmallow brand Freedom Confectionery has announced new retail listings with Booths and Ocado.
Freedom Confectionery specialises in producing plant-based free-from marshmallows and sweets that are ‘as inclusive as possible, but still taste fantastic’. It has been operating since 2013, but until now has largely focussed on food service and bulk business.
Unveiling the listings, Sales Director Elvin Willgrass said: “It’s been a tough time for most in our industry recently, but as first-to-market innovators of plant-based marshmallows we’ve also had to deal with a number of imitator brands appearing of late. What’s particularly exciting about our new listings though is that it’s more than just our core marshmallows that are being listed. Our full range, including gummies and mallow bars, are now being taken, which gives us confidence that people believe in what we’re doing.”