Plastic-free gum brand secures listing in WHSmith stores nationwide
By Oliver Morrison
- Last updated on
Milliways, the plastic-free chewing gum brand, has secured a listing in over 150 WHSmith stores across the UK.
Milliways, launched in London in January 2021 by 29-year-old entrepreneur, Tom Raviv, is a plastic-free alternative that “doesn’t compromise on taste or texture”. The gum is 100% biodegradable and sugar-free, using only plant-based ingredients in its range, which currently comprises four flavours: Bubblemint, Peppermint, Mighty Mint and Watermelon.
WHSmith will stock all four flavours of Milliways gum. Milliways, which announced its successful six-figure fundraise in October 2021, will be available in over 150 stores including major airports and train stations across the UK.
Milliways CEO and founder, Tom Raviv, said: “Our mission is to make plastic-free gum available and accessible to everyone, and with this major listing we’re one step closer to achieving that. We’re excited to be working with one of the best-loved names on the British high street to deliver delicious sustainable chewing gum to people at major travel hubs as they head off on their adventures.”
Ben Storey, WHSmith, said: “We’re delighted to be launching Milliways chewing gum across WHSmith’s stores and offering a plastic-free, planet-friendly alterative for our customers. Milliways joins some of the UK’s best-loved brands in our stores.”