Rose Marketing UK, a licensed product brand developer and distributor, has launched a new Chupa Chups freeze pop in UK and France this summer, with other European markets to follow shortly.
The range is inspired by the brand’s flavours: strawberry, cola, apple and orange.
Two formats are available: the Squeezee, a classic consumer favourite, and the Chupa Chups Strawberry Triangles, bursting with flavour also adding some novelty to the channel. Both formats deliver the delicious Chupa Chups taste!
Made with real fruit juice, natural flavors and no artificial colours, Chupa Chups freeze at home pops are also fat free, low in calories and are a 'responsible treat for both kids and adults', the company claimed.
UK and French consumers are already able to get the products at supermarkets, hypermarkets, department stores and specialized retail, plus via www.rosemarketinguk.com.
As Marta Ballesteros, Area Licensing Manager of Perfetti Van Melle, put it: “We are very pleased with this amazing product. These freeze pops are a natural extension that will allow our consumers to experience our brand in a new, refreshing and exiting way. It will be a great success”.
Carl Richardson Head of Commercial Brands at Rose Marketing UK added “We are really excited to be working with Perfetti Van Melle on one of their amazing brands. Chupa Chups Freeze Pops are exceeding expectations already in the UK and France. More countries in Europe have already committed to stocking them next summer, so the future looks incredibly bright.”