Princes Group expands into frozen sector with chicken kebab range
Princes Group has launched the new Princes Street Food sub-brand, with a portfolio of marinated chicken kebabs, the first of its kind for Princes and a new product format for the frozen market. The range includes three flavours that are now available in Morrisons with an RRP of £3.75.
Princes said consumer interest in authentic food from global cultures is increasing. It added that while the frozen poultry market is mainly dominated by breaded or battered coated products, it aims it aims to stand-out with a new marinated kebab format offering variety and convenience to consumers through high-quality, premium food.
The chicken breast kebabs are prepared in 18 minutes come in three variations: Indian Tandoori Chargrilled, BBQ Chargrilled and Malaysian Style Satay Chargrilled.
Alan Eriksen, Marketing Director for Princes, said: “A first of its kind for Princes in the frozen food market, we have developed a street food range which is guaranteed to stand out and become a go to for customers seeking more exciting and unseen flavours and product formats. Expanding on our Innov8 initiative to drive long-term growth through innovation, Princes aims to offer a real point of difference for consumers to use these delicious flavour combinations to create a high-quality dinner option to be enjoyed and shared amongst family and friends.”
The range boasts the key claims:
- 100% Chicken Breast
- HFSS Compliant
- High in Protein
- Fully Recyclable Packaging
- Ready in 18 Minutes
The products are available in Morrisons with an RRP of £3.75.
Image supplied by Princes Group
