Whole Earth introduces Golden Rainforest Edition

Whole Earth, the peanut butter brand owned by Ecotone UK, is pledging to donate 25% of the profits from its new Golden Rainforest Edition, with the aim to plant up to an estimated 50,000 trees in 2022. The special edition peanut butter is made with specially roasted nuts, giving it a naturally golden colour and deep flavour, the company said. The recipe won two stars at the Great Taste Awards 2021.

The new Golden Rainforest edition is available initially in Tesco from 25 January, (RRP: £3.30, 340g). Bryan Martins, Whole Earth marketing and category director at Ecotone UK, said: “As a natural brand with a long-standing commitment to the environment, we wanted to support a project that is well aligned with what we stand for as a business. We are guided by our mission to protect and grow biodiversity, and by increasing our support for the SOS we can help to protect the diverse Sumatran ecosystem. Consumer purchases are increasingly driven by environmental concerns. By purchasing the Golden Rainforest edition, consumers are getting a delicious, award-winning peanut butter, while doing good for the planet. The attractive label gives it strong shelf stand out and we’re confident it will secure good rate of sale – the more we sell, the more money goes to SOS.”​ 

Image supplied by Whole Earth ​