New plant-based brand OZO launches in UK
OZO has launched a new range of pea protein-based plant-based products in the UK, with an exclusive three-month partnership with Waitrose. The range, comprising Italian meatballs, seasoned mince, and burgers, is available in most Waitrose stores across the UK.
Darcey Macken, CEO of Planterra Foods, said: “We’re very excited to launch in the UK, as we continue to expand the plant-based category by offering family favourites that can easily be introduced into meal routines. Over the past two years there has been a substantial shift in the ways that consumers view not only their health, but their impact on the environment. OZO has been developed to meet these growing consumer needs.
“The OZO brand has something for everyone – whether customers are vegan, vegetarian, or just want to cut down on their meat intake. We know that 85% of plant-based consumers eat meat, however most plant-based products are aimed at vegetarians and vegans. Our products offer a good source of protein, alongside clean ingredients, exceptional taste and nutrition and provide satisfying alternative protein options perfect for any occasion.”
Image supplied by OZO