H!P chocolate launches new salted honeycomb bar
Oat milk chocolate brand H!P (Happiness in Plants), has launched a new variant… a H!P Salted Honeycomb Bar. Described as a ‘deliciously creamy, dairy free alternative to traditional milk chocolate’, the sweet and salty bar will be available initially online RSP £3/70g.
The vegan-friendly bar blends sustainably-sourced single origin Colombian cocoa with creamy oat milk and chunks of honeycomb, before adding British sea salt.
The bar claims it has around 30% less sugar than your average high street dairy milk chocolate bar and over 40% more cocoa too.
The new bar also features in a letterbox-friendly tasting kit, available online along with the brand’s other four variants, RSP £14.90.
H!P is the brainchild of James Cadbury, the founder of ethical, luxury chocolate brand Love Cocoa and the great-great-great grandson of the original John Cadbury. “H!P has captured the flexitarian zeitgeist with both its hip flavours and branding,” he said. “Over 1million H!P bars have been sold since we launched back in March 2021, testament to the ever-growing popularity of oat milk, which is far more sustainable to produce, compared to traditional dairy milk chocolate. The team and I are excited to be bringing out a new variant, which will hopefully appeal to H!P devotees and bring in a raft of new fans too.”
H!P is also available in Creamy & Smooth, Salty Pretzels, Cookies No Cream and Salted Caramel variants, which are available in Ocado, Booth’s and via Getir.
Image supplied by H!P
