Dr. Oetker is launching a new ‘revolutionary’ pizza brand it says has healthier and sustainability front of mind: The Good Baker.
The frozen pizza range consists of four flavours: Margherita, Veggie Mix, Meat-Free Bolognese, and Spinach and Pumpkin Seeds.
The stone-baked pizza offerings are made from ‘long fermented’ doughs made with sourdough or seeded wholegrains. All options are meat-free and HFSS compliant.
“We’re incredibly excited to announce the launch of this new brand to market. We have seen many fun, exciting positive health brands abound across other categories and we have identified a white space in the world of frozen pizzas for consumers who want to balance great tasting food, with the feeling of making a healthier choice,” said Josephine Skinner at The Good Baker.
“We’ve seen younger shoppers buy into the frozen pizza category much less frequently, with a range of barriers from guilt, quality and sustainability concerns. The Good Baker is designed to challenge some of these long held views, to build the category of the future.”