Thai Union-owned John West has launched a line of nutrient-rich tuna in the UK.
A ‘category first’, the range is available in three variants: Energy (tuna in spring water, with Vitamin B), Heart (tuna in rapeseed oil, high in Omega 3), and Immunity (tuna in spring water, with Vitamin C).
“We know that shoppers are more likely to buy the everyday fish category for practicality and convenience rather than health. There is a huge opportunity to leverage health as an innovation driver and connect with younger, more health-conscious consumers,” said Jon Burton, International Marketing Director, John West Foods.
“The John West nutrient-rich tuna range is the perfect solution – a modern, relevant source of clean protein with additional health benefits. We’re incredibly excited to shake up to the category, by unlocking new growth to bring in new customers while offering our core tuna shoppers the opportunity to upgrade and take advantage of the additional health benefits of this new product.”
John West nutrient-rich tuna is available in Asda, Morrisons, Sainsbury’s, Waitrose & Ocado at an RRP of £2 for a single can 110g, and £5 for a multipack of three cans.