McPlant launches in UK
McDonald’s is rolling out its new plant-based burger, the McPlant, in the UK.
A product of three years of research and development, the McPlant has been co-developed by Beyond Meat. It is served on a sesame bun with ‘bespoke’ vegan cheese based on pea protein, onion, pickles, lettuce, tomato, and a vegan sandwich sauce.
McDonald’s has stressed it cooks the patty separately from other burgers and sandwiches using dedicated utensils.
The McPlant is launching in 10 restaurants in Coventry at the end of the month. The fast food chain plans to rollout the plant-based offering nationwide in 2022.
“We are always looking for different ways to innovate and meet our customers’ needs, and with McPlant we have a delicious plant-based burger that will appeal to everyone,” noted Michelle Graham-Clare, Chief Marketing Officer at McDonald’s UK & Ireland.
The Good Food Institute (GFI) has also welcomed the launch.
“McDonald's is hardly the first restaurant chain to launch a plant-based meat option, but it is the biggest – and the McPlant will introduce more people than ever to sustainable food choices,” said Carlotte Lucas, corporate engagement manager at GFI.
“Creating a new item with the iconic ‘Mc’ branding demonstrates that McDonald's sees real and sustained demand for plant-based options. Other companies should see this competition and raise their game, by investing in the delicious, affordable and convenient plant-based options consumers want."
Image: Getty/Olga Volkovaia
