LiveKindly Collective-owned Oumph! is rolling out its frozen plant-based Kebab Döner Style product into Iceland stores and The Food Warehouse in the UK.
The SKU is made from pea protein and ‘shaved’ like traditional kebab meat.
“We are proud to share the newest plant-based innovation from Oumph! with all fast food lovers in the UK,” said Domenico Speciale, General manager UK at Livekindly Collective.
“When I first tasted it I could not tell it apart from kebab meat, it truly delivers on the taste and texture of your favourite Döner. It’s so easy to cook that we know consumers will love the opportunity to enjoy a plant-based version of their take away favourite at home.”