Clipper Teas, the natural and organic tea brand owned by Ecotone UK (formerly Wessanen UK), is launching its first range of Organic Hemp infusions in two distinctive SKUs - Clipper Organic Karma Mama Hemp and Clipper Organic Groovy Ginger Hemp (RRP: £2.80/ 20 tea bag pack).
Available in selected health food stores, via amazon.co.uk and clipper-teas.co.uk, the range has been developed to offer a calming, self-care infusion with functional, natural ingredients.
Clipper Organic Karma Mama Hemp is infused with Hemp Seed, Chamomile, Lavender, Lemon Balm and Tulsi (Holy Basil). The Organic Groovy Ginger Hemp uses Hemp Seed and warming Ginger extract, alongside Lemongrass and Chamomile. Both variants are packed full flavour and deliver a relaxing ‘hug in a mug’, the company said. It noted that sales for infusions are up 9.5% (IRI: 52 w/e to 31st January 2021), and interest in functional teas with perceived health benefits remains strong as lockdown eases, as more people look to improve their health and wellness.
Bryan Martins, Clipper Teas marketing and category director at Ecotone UK said: “Functional ingredients such as hemp have grown in popularity with shoppers looking to unwind and take advantage of the natural health benefits. During a period of high stress and anxiety for many, Clipper wanted to create a calming drink for customers to enjoy. We’re confident the new Hemp innovations will perform well with Health Food customers and will appeal to those interested in ethical and sustainable brands.”