UK manufacturer of air-dried fruit and vegetable crisps, Nim’s Fruit Crisps, has signed an exclusive agreement with Pink Lady to turn its apples into a snack.
Nim’s Fruit Crisps has joined forces with Pink Lady one of the biggest brands in fruit to bring its unique type of apples to children and adults looking for a ‘food on the move’ option that is healthy and one of your five a day.
Nim’s Fruit Crisps founder Nimisha Raja said she hoped the tie-up will double the sales of its apple variety of crisps over the next twelve months and expects to see the co-branded packs available in Tesco by the end of April and via its website, Amazon and other online sellers.
Made in its dedicated factory in Kent, the company air-dries the apple slices to achieve the 'perfect combination of natural goodness, authentic taste and crunchiness'. It says the unique process means many of the nutrients are retained.
“They are wonderfully sweet and have the perfect texture for making the perfect crisps and our panel of tasters have been blown away with the crunch, the flavour and the fact they offer lots of nutritious benefits," explained founder Raja.
“These will be a real ‘impulse/food on the move’ buy and will be available in single serve packs, share bags and in Nim’s Kids. I can see a time when packs are available on every till point in the country, from independents to all of the major supermarkets in the UK and overseas.”