This summer, Simply Roasted will unveil a new range of 'better for you crisps', created in Norfolk using a patented roasting process that cost over £20 million to develop over a 10-year period.
The crisp is roasted using a whole slice of potato - offering all the taste, crunch and satisfaction of a traditional fried crisp, according to the manufacturer.
The manufacturing process behind Simply Roasted is a patented multi-step preparation and cooking system that is completely new to the market.
In comparison with traditional crisp making, which involves frying in oil at high temperatures, Simply Roasted uses fresh, whole potatoes that then go through three stages of crisp cooking processes. It said the crisps provide 50% less fat, significantly less salt and only 99 calories (per serving).
The brand is launching with a collection of on trend flavours including: Sea Salt, Mature Cheddar & Red Onion, Sea Salt & Cider Vinegar and Black Truffle, with an exciting extended range to follow - sure to pique any flavour hunters’ interest - to include Korean BBQ, Katsu Curry and Thai Green Curry.
There will also be a ‘Naked’ flavour available, championing the fact that Simply Roasted uses 100% premium UK potatoes.
Tara Quick, Chief Snacker of Mindful Snacker said: “Our aim is to provide delicious better-for-you snacks that bring the pleasure back to snacking. We focus on all natural ingredients that you recognise, minimal processing, no additives, we’re conscious of salt content, but ultimately we are driven by taste - everything we do is delicious, we’re obsessed with flavour and quality. Whilst taste will always be the number one factor, we have seen health increasingly become a driver of indulgent comfort food sales during the pandemic, and we’ve responded to that. The pandemic has made little joys of the everyday, such as snacking, more important to us than ever before, so what if there was a better way to enjoy what you love without the added worry of your health; namely fat, salt and calories? We want to be the future of snacking.”