UK protein snack brand Grabits has re-launched as Grab It.
Grab It says it is now palm-oil free and stays fresher for longer with its extended shelf-life. The ready-to-eat snacks are available in the same five flavours, made with 100% chicken breast pieces with fewer than 68 calories per stick, packed with 10g of protein and less than 1.3g of fat.
Felipe Castillo, director of marketing and innovation for the Grab It brand said: “Consumers want a snack that’s not only nutrient-rich and high in protein but one that also tastes great. Grab It has it all with adventurous and international flavours, while meeting the nutritional values consumers are looking for.”
European demand for meat snacks continues to grow and is anticipated to reach a value of US$1.41 billion by 2023, up from US$1.01 billion in 2018. This increase in demand can be contributed to consumers wanting more on-the-go, healthy snacks. For many Brits, snacking occurs at least once a week with consumers seeing snacking as a growing part of their lives.
“As snacking increases, we want to continue to help people find healthy protein options that taste great,” said Castillo.
Grab It can be found in retail and convenience stores across the UK, including Budgens, Londis, Nisa, One Stop, The Range and Spar.