UK plant-based meat company THIS, has teamed up with new 100% plant-based food delivery brand WTF! to launch a Willy Wonka-style golden ticket campaign - except with gold nuggets.
All of this week (27th July - 2nd August), daily golden surprises will be delivered to randomly selected hungry nugget lovers. By ordering Golden Nuggets from WTF! on UberEats or Deliveroo, customers lucky enough to receive a box of shimmering nuggs, as well as bringing some sparkle to their meal, will automatically be entered into a prize draw for a chance to win a year’s supply of plant-based nuggets (that’s 288 nuggets for each person!).
Salih Sheikh, Head of Marketing for WTF! commented: “Our mission is to always leave people thinking “WTF!” - whether that be through our menu, the nutritional value of our burgers, or our choice of ingredients - unprocessed, high in protein and good for the gut. Simply put, we are here to blow your mind, and what can be more mind-blowing than opening your delivery to find edible, glowing Golden Nuggets shining and shimmering in your face?”
Andy Shovel, Co-founder of THIS, added: “It’s really great to collab with WTF - another brand that has defied the odds and actually grown during lockdown. This is definitely a golden opportunity to win some nuggs.”