Nestlé launches new range of YES! snack bars
Nestlé will launch a new range of its YES! snack bars from September in European countries including the UK, Germany, Netherlands, and the Czech Republic.
Each bar contains 10 grams of plant protein from a natural combination of nuts and peas. They are high in fiber, use no artificial colors or preservatives, are gluten free and suitable for vegetarians.
The new range comes in two flavors: Almond, Peanut and Double Dark Chocolate; and Cashew, Blueberry and Dark Chocolate. Nuts are the number one ingredient, and the bars are drizzled with real dark chocolate made with sustainable cocoa certified by the Rainforest Alliance.
As with the existing YES! range, the bars are wrapped in recyclable paper. The paper is from sustainable sources, certified by the Forest Stewardship Council (FSC) or the Program for the Endorsement of Forest Certification.
Alexander von Maillot, Global Head of Confectionery at Nestlé, said: "We know that today people are living healthy active lifestyles and are looking for the right fuel that is good for them and for the environment. YES! plant protein bars use the power of nature to deliver a great wholesome product on the go and are wrapped in paper packaging that is easy to recycle and avoids plastic waste."
Louise Barrett, Head of the Nestlé Confectionery Product Technology Centre in York, said: "Pea protein is a key focus area for us because it has a high protein content and is one of the most environmentally friendly sources of plant protein. When developing these new YES! bars, we chose pea and nut protein to really stand out from many of the other bars on the market. At the same time, we made sure that taste was our top priority, and these bars taste really amazing!"
