Holy Moly, the British brand aiming to revolutionise the UK’s ready-to-eat snacking market with its smashed avocado and guacamole ranges, is launching its Original Guacamole SKU into Tesco stores nationwide.
Holy Moly’s all-natural, nutritious Original Guacamole will be available in 540 Tesco stores across the UK from 20th July 2020.
The product will be one of a very limited number of branded dips operating in the category on Tesco shelves, helping Tesco to ‘premiumise’ the category and meet soaring post-COVID demand for health-centric products in general and dips specifically. This partnership is central to Tesco’s strategy of supporting independent UK brands that are committed to innovation and meeting consumer demand during the current climate.
Holy Moly’s Original Guacamole is a versatile culinary staple that can be enjoyed on its own, or used as an ingredient as part of a larger dish. Each pot contains around two sun-ripened Hass avocados, which are grown, hand-picked and hand-scooped on a four-generation family farm in rural Mexico. Unlike other guacamoles, it is also free from dairy, preservatives, additives, gluten, is kosher, suitable for vegans and has no added sugar.
Holy Moly Co-Founder, Tom Walker, said: “We are thrilled to be launching our Original Guacamole into Tesco stores this summer. As the UK’s biggest supermarket, this is an exciting step on our mission to revolutionise the UK’s healthy snacking market by providing consumers with easy access to all-natural products that are incredibly simple to integrate into daily life.
“Holy Moly’s offering is perfect for a nation who is having to rethink how they’re treating themselves. Our increased distribution will meet demand for health-centric products and dips in general, which have seen significant sales increases since Coronavirus.”