Nim’s targets drinks sector with ‘infusions’ range
By Flora Southey and Oliver Morrison
- Last updated on
UK-based Nim’s Fruit Crisps, which makes air-dried fruit and vegetable crisps, is looking to strengthen its presence in the drinks sector with an infusions range.
Nim’s is targeting major supermarkets and independent retailers with the range, which is designed to garnish drinks and infuse water bottles, teas and alcoholic beverages.
The flavours - which include pink grapefruit and kumquat, lemon, lime, orange and cucumber and grapefruit come in resealable pouches.
“We want to try and replicate the success of our fruit and vegetable crisps by taking infusions into the major supermarkets by investing heavily in new branding, easy to seal packaging and ongoing product development that will bring lots of new infusion pairings to market in the coming months,” said founder Nimisha Raja.
“The infusions come in packs of 12 to 20 slices, taste great and are a sustainable way of having orange, lemon, lime and other fruit at the ready. There is no waste that you would usually get when using fresh fruit, our slices rehydrate to their original state once added to the drink and are ideal for people who have got their own home bar or are attempting to make new creations whilst under lockdown.”
Nimisha added: “At £3.95, the resealable pouch format for Nim’s infusions make them a really convenient and sustainable purchase for the consumer, whilst also offering retailers a point of difference with a great impulse buy.”