Swisse Me unveils vegan snacks for 'wellness not weightlifting'
By Flora Southey and Oliver Morrison
- Last updated on
Australian brand Swisse Me has launched a new range of high protein vegan snacks in the UK. The range features protein balls in four flavours: Cacao & Hazelnut; Cinnamon & Almond; Raspberry & Chia and Matcha & Cacao and protein powders in four flavours: Vanilla & Cinnamon, Cacao & Hazelnut, Raspberry & Strawberry and Salted Caramel.
Both products come packaged in fully recyclable materials and are ‘naturally tasty, with no 'hidden nasties’, said Swisse Me. The ingredients include magnesium to 'help electrolyte balance', and vitamins B1, B2, B3, B5, D, B6, B7, B9 and B12 to help nourish the body. Vitamin D helps contribute to normal immune system function, and Biotin helps with the maintenance of normal hair, skin and nails and B group vitamin complex to help with normal psychological function, the company said.
Nykkea Maretic from Swisse Me commented: “The lifestyles of consumers have changed. Traditional proteins are associated with bulking up and weightlifting. We're changing the narrative to focus on holistic wellness.
"For consumers who are looking for a new take on protein powders- with added benefits for mind and body support - this is perfect.”
The balls are priced at £21.99/8 x 40g (£2.75/serve). The powders are priced at £29.99 for 600g pack (£1.50/serve) or £15.99 for 8 x 30g Travel pack (£2/serve).