Richmond Sausages has expanded its meat-free range with the launch of two meat-free formats: frozen sausages and a twin pack SKU.
The brand hopes the new formats will help retailers cater to the ‘growing demand’ of plant-based meal occasions.
“We’re really excited to be building upon the strong growth of our meat-free range to date by introducing two brand new formats to help retailers make the most of the demand for plant-based products,” said marketing and category director at Kerry Foods (which owns Richmond Sausages), Victoria Southern.
“We’re committed to bringing families together at mealtimes with great tasting food – and meat-free options that don’t compromise on delicious taste or succulent texture.
“To really make the most of this trend, it’s vital retailers offer a variety of meat-free formats to suit different occasions and consumer needs – whether that’s getting the freezer stocked for an upcoming BBQ or making a round of breakfast baps with our new twin pack.”