Boursin takes inspiration from Mexico
Cheese brands Boursin is rolling out Boursin Inspiration, a range that takes inspiration from international flavours.
Launching this April, Boursin said that the new additions aim to cater to consumer demand for 'sensory experiences' and 'world cuisine'. It will include two varieties: Boursin Inspiration India and Boursin Inspiration Mexico.
Celina Leroyer, Boursin’s Senior Brand Manager commented: “Now more than ever, allowing consumers to be transported through taste adventures to experience world cuisine and flavours from the comfort of home is key. With a clear consumer interest in bold and exotic flavours, the launch of Boursin Inspiration creates big opportunity for retailers to attract new and light users.
"Our new Inspiration range highlights our continued focus on consumers enjoying indulgent moments with Boursin all year round. With the same delightfully smooth and creamy texture as Boursin Velvety, plus an added dose of bold flavour, Boursin Inspiration India features curry, ginger, lemongrass, turmeric and cardamom, whilst Boursin Inspiration Mexico is enriched with red pepper, red Jalapeño, tomato, garlic and smoked chilli.”