Herring fillets in Skyr sauce
Appel Feinkost has introduced a line extension to its range of tinned fish: herring fillets in Skye sauce.
The German fish and delicatessen specialist said that the new launch, which contains sustainable MSC-certified herring, meets the trend towards healthy eating. The Skyr sauce contains herbs.
Appel said the product is targeting 'a young, health-conscious' consumer through its 'contemporary design' and 'striking colours'.
Appel herring in Skyr sauce is due to go on sale on 15 April throughout Germany.
