Lucozade Citrus Chill
Lucozade Ribena Suntory has added to its range of Lucozade Energy drinks with the launch of a new Citrus Chill variety. The lemon and lime flavour is available in 380ml price-marked (PMP) and standard packs.
It joins the existing range of Lucozade Energy flavours.
Zoe Trimble, head of marketing at Lucozade, said: “We know new Lucozade Energy flavours drive excitement with consumers looking for new tastes from a brand they trust.
“The launch of Lucozade Energy Watermelon & Strawberry last year is proof of that, having delivered more than 15% of Lucozade Energy 380ml PMP flavour sales in symbol and independent stores in 2019.
“We’re confident Citrus Chill will follow this pattern and bring new users into the Lucozade Energy brand, which we expect to be especially popular during the summer months due to its refreshing taste."
