Redesigned seafood packaging for foodies
Young’s Seafood has redesigned its frozen Gastro range, including its Tempura Battered Chunky Cod and Tempura Battered Crispy Lemon Herb Basa Fillets offerings.
According the UK firm, the packaging provides a more ‘contemporary look’ that appeals to younger, foodie audiences.
The redesign is part of Young’s Seafood plan to grow business from £66m (€76m) to £100m.
“When Gastro was a £20m business, we set steep targets to triple its size over three years,” said marketing director Yvonne Adam. Now at £66m, our vision is to grow the number one premium seafood brand to £100m and we’re confident this revamp will be a building block that makes our products unmissable in store.”