Young’s Seafood has redesigned its frozen Gastro range, including its Tempura Battered Chunky Cod and Tempura Battered Crispy Lemon Herb Basa Fillets offerings.
According the UK firm, the packaging provides a more ‘contemporary look’ that appeals to younger, foodie audiences.
The redesign is part of Young’s Seafood plan to grow business from £66m (€76m) to £100m.
“When Gastro was a £20m business, we set steep targets to triple its size over three years,” said marketing director Yvonne Adam. Now at £66m, our vision is to grow the number one premium seafood brand to £100m and we’re confident this revamp will be a building block that makes our products unmissable in store.”