Nestlé launches recyclable ‘box bowls’
Nestlé Cereals has launched a new range of six recyclable Box Bowls in the UK.
Box Bowls come in six single-portions that can be opened, filled with milk, and eaten on ‘on the go’. Nestlé Cereals brands in the range include Shredded Wheat, Bite Size, Original Shreddies, Frosted Shreddies, Multigrain Cheerios, Honey Cheerios and Nesquick.
All elements of the box bowl are recyclable, including an inner bag designed to hold in moisture, a cube-like outer carton, and over-wrap film.
According to the food giant, the range responds to consumer demand for ‘versatile breakfast options’ to be eaten both at home and on the move.
“Consumer research tells us that Brits want more variety and convenience at the breakfast table. Our new ‘Box Bowls’ provide a tasty breakfast choice for almost every day of the week, pre-portioned and ready to eat straight from the box,” said Nestlé Cereals’ marketing director UK & Australia, Toby Baker.
“Box Bowls have also been designed to fit around ever busier lifestyles – they can be enjoyed at home, or while out and about.”
A pack of six has a RRP of £1.99 (€2.29) and is available in Waitrose, Sainsbury’s, Asda and Tesco in the coming weeks.
